The company also announced its plan to focus on the esports betting market within the Latin American country. In March 2020, 1xBet confirmed the company’s expansion into the Mexican market following its approval for an operational licence.
In 2019, 1xBet announced that the company had signed an agreement with MGA Games, expanding its portfolio to include a range of new online slot and video bingo games. Later, in January 2022, 1xBet was granted a Nigerian national licence and expanded into the region. In 2018, 1xBet made partnerships with the Nigerian Football Federation and African Confederation of Football. Since the company's inception in 2007, 1xBet has operated within the Indian Market.
The organization operates a franchise business model. In 2019, they experienced considerable growth, briefly sponsoring Chelsea FC and Liverpool FC. It was founded in 2007 and registered in Cyprus. 1xBet is an online gambling company licensed by Curaçao eGaming License.
